Sarah Reed is a multidisciplinary designer that enjoys crafting timeless, effective solutions for clients big and small.

Hilton Bars & Restaurants
Identity Design
Print Design

Copywriter: Elaine Villanueva
Creative Oversight: Noah Mooney

Haley & Bear is an Americana restaurant concept created for Hilton to use as a branding package for exclusive hotel restaurants nationwide. 

Inspired by the friendship between a child and their dog, the flexible naming convention draws on the adventurous spirit of American classics like Old Yeller and Huckleberry Finn.

Paired with the system’s classic typography, custom patterns, and storybook-inspired visuals, Haley & Bear promises a rich backstory grounded in American charm and nostalgia.

© SR 2023