Sarah Reed



WorkProfile






Homes & Villas 
by Marriott Bonvoy

 Art Direction & Brand Refresh
Creative Oversight: 
Noah Mooney

Copywriter: 
Elaine Villanueva
Introduced prior to the pandemic, Homes & Villas by Marriott Bonvoy struggled to gain attention among the thirty-plus Marriott brands and in a category dominated by well-known players such as AirBnB, Vrbo and Onefinestay.

A new, emotive tagline, refined brand photography and videography, and refreshed brand guidelines laid the foundation for a series of social media assets that have continued to exceed and reset brand benchmarks for engagement.


Previous Project

© Sarah Reed 2026