Homes & Villas by Marriott Bonvoy — Sarah Reed

Sarah Reed is a multidisciplinary designer that enjoys crafting timeless, effective solutions for clients big and small.

Information

Homes & Villas by Marriott Bonvoy

Identity Refresh
Brand Guidelines
Art Direction

Creative Oversight: Noah Mooney
Copywriter: Elaine Villanueva

Introduced prior to the pandemic, Homes & Villas by Marriott Bonvoy struggled to gain attention among the thirty-plus Marriott brands and in a category dominated by well-known players such as AirBnB, Vrbo and Onefinestay.

A new, emotive tagline, refined brand photography and videography, and refreshed brand guidelines laid the foundation for a series of social media assets that have continued to exceed and reset brand benchmarks for engagement.

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