Sarah Reed is a multidisciplinary designer that enjoys crafting timeless, effective solutions for clients big and small.

Long & Foster Companies
Identity Refresh
Brand Guidelines

Creative Oversight: Noah Mooney

Founded in 1968 by Wes Foster, Long & Foster is an East Coast real estate giant with 200+ sales offices in the Mid-Atlantic and Northeast.

With a few decades worth of logo variations under their belt, it was time to create a unified identity system that all agents and employees could rally behind. Refreshing the logo system and providing thorough, much-needed brand guidelines were the first steps in getting Long & Foster on the right track for an intentionally designed and well-executed future.

© SR 2024